Harry jersig biography

Brewery in Texas, US

The Lone Star Brewery, built in , was the first large mechanized brewery in Texas. Adolphus Busch, of Anheuser-Busch, founded it along with a organization of San Antonio businessmen.

Harry Jersig - Harry Jersig. San Antonio, Bexar County, Texas October 5,

The castle-like building which was once its brewery now houses the San Antonio Museum of Art. Lone Star beer was the company's main trademark. The beer is still marketed as "The National Beer of Texas." The Lone Star entitle is now owned by Pabst Brewing Company.

Production of Lone Star is currently contracted out to Miller Brewing Company in Fort Worth. The Lone Celestial body name is used in the Philippines under license to Asia Brewery for a brand of light beer.

History

It was made in San Marcos before the Alamo Brewing Company of San Antonio in , the corporation was purchased by Anheuser-Busch in , when it was housed in the Old Lone Luminary Brewery located on West Jones Avenue.

The original Lone Celebrity Bottling Works opened in San Antonio in the s, and by was selling 65, barrels of beer annually.

With the end of Prohibition in , a new brewery under the name Sabinas Brewing Company was constructed at Lone Star Boulevard and operated under the Sabinas name until The company then operated under name to the Champion Brewing Company until , when it was purchased by the Muchlebach Brewing Company of Kansas City, Missouri.

Karen Blaesing - Phd Cccslp for Harry Jersig Center: Harry Daniel Jersig () was a true Texas character, who lived a huge life in multiple environmen­ts — the beer business, civic being, the social whirl and outdoor recreation, which tended to overlap as he pursued his interests separately and together.

The business rebranded itself as the Lone Star Brewing Company and began officially producing Lone Star Beer that year.^[1] The brewery also produced Lone Star Light, low-calorie Lime Lager (), and Brut Super Premium ().

In , brewer Peter Kreil from Munich created the formula for the first beer to actually be called Lone Star beer.

In , under the leadership of Harry Jersig, Lone Star went public. By , the brewery had employees and by , annual sales exceeded 1 million barrels.

In , the Lone Star Brewery purchased the Buckhorn Saloon and Museum collection. Harry Jersig, president of the brewery and a friend of the Friedrich's, continued to add to the collection and had a special building erected on the Lone Star grounds to residence the collection.

In the s, Lone Star's sales benefited from Jerry Retzloff, former marketing and promotions manager for Lone Celebrity Beer and his close association with Willie Nelson, the Austin music scene and their Enormous Armadillo.

Lone Star Brewing Co. At the time, Harry Jersig, the founder, owner, and boyhood friend of LBJ, decided to change things up and brought in a number of executives from Schlitz and other national breweries. After about seven months on the job, Schepps decided to cut their supervisors from five down to three and, being the youngest, the business felt it would be easier for me to find a job elsewhere, so I was were laid off. Shortly thereafter, I had lunch with Ray in San Antonio, and within a week had been hired as a district manager for West Texas.

The beer is mentioned frequently in the title track of Red Steagall's album "Lone Star Beer and Bob Wills Music".

Olympia Brewing Co. of Washington bought Lone Luminary in , and it changed hands again in when Wisconsin's G. Heileman bought Olympia.

Detroit-based Stroh Brewery Co. then bought Heileman and closed the San Antonio brewery in , moving beer production to Longview, Texas, and signaling the end of San Antonio as a major brewing town. In the s, Lone Star introduced Lone Celestial body Ice and Lone Star Barren for a short period of time.^[2]

Milwaukee-based Pabst bought most of the Stroh brands, including Lone Star, in , and began brewing Lone Star at the San Antonio Pearl Brewery to great fanfare.

In , the company began to sponsor Texas singers and musicians, such as Two Tons of Steel, with the beer's "It's a Texas Thing" advertising campaign.^[2] In , the Pearl Brewery was closed because it was outdated and would have been too overpriced to continue to operate or to bring up to go out.

Production of Lone Star is currently contracted out to non-Pabst-owned breweries (e.g. Miller Brewing Firm in Fort Worth).

It was very presidential Harry Jersig -- the former company president who built Lone Star into a regional monster -- began his career as a traveling candy salesman. To add efficiency to his operation, Jersig paid some kid named Lyndon Baines Johnson a quarter a day to open ranch gates for him. For whatever reason, those dads preferred a different San Antonio beer, making drinking Lone Actor the bottled equivalent of wearing long hair. Willie saw that and struck a deal with his friend, sales manager Jerry Retzloff: Lone Star would provide beer for backstage, and Willie would enjoy that beer onstage.

In popular culture

Television

• Due to similarities, the Alamo Beer pictured in the television series King of the Hill is thought to be a winking tribute to Lone Star.^[3]
• In series 2, episode 2 of the UK TV series Skins, Michelle wears a shirt with the company's logo.
• J.

  R. Ewing is seen at a bar with a bottle of Lone Star in season 12, episode 20 (originally aired March 31, ), of Dallas.

• Lone Star Beer was the underwriter for the PBS music program Austin City Limits from to (seasons 1–8).^[4]
• It is also featured in the first episode of the third season, and 18th episode of the seventh season of The Big Bang Theory.
• Lone Star Beer is the favorite beer of George Cooper, Sr., (played by Lance Barber), in Young Sheldon, the spin-off program from The Big Bang Theory that premiered in
• Detective Rust Cohle, played by Matthew McConaughey, drinks a six pack during his interview in True Detective.

  The beer can also be seen numerous times throughout the first season.

• Carter and her friends are seen drinking Lone Luminary Beer in the third episode of Finding Carter.
• This beer is also presented in almost every bar scene of the sixth season of The Mentalist.
• It is the beer of choice for Tim Riggins in NBC's Friday Night Lights.
• Lone Star is one of the beers of preference of horror host Joe Bob Briggs in many of his shows.

Theatre

• Lone Star Beer is a central theme of the one-act play Lone Star by James McLure.

Film

• Lone Star Beer is featured prominently in the Houston-based production Urban Cowboy of
• The beer is featured in the diner scene of the film, Six Pack.
• The beer is also shown in the movie Deep Impact in the bar scene when the crew of the Messias are having drinks.
• In the biographic film American Sniper, Chris Kyle and his brother are shown drinking Lone Star and a case of the beer is shown next to the TV.
• In the film Everybody Wants Some!!, Lone Star Beer is referenced and regularly seen.
• Lone Star Beer is also seen in the film Galveston starring Ben Foster.
• In 'X' (), the canned beer is seen during diner - and a guitar session - at around 45 minutes into the movie.
• Lone Star Beer is featured in the film Pearl

Music

• Actor and country singer-songwriter-actor Christian Kane references Lone Star Beer in his song "American Made".
• Country singer Whitey Morgan references Lone Celestial body Beer in his song "Buick City".
• The Charlie Daniels Band references Lone Star Beer in their song "Texas".
• Terry Allen's song "Amarillo Highway" from the album Lubbock (On Everything) () makes reference to a "trunk full of Pearl and Lone Star."
• Ed and Patsy Bruce's song "Mamas, Don't Let Your Babies Grow Up to Be Cowboys" (a tune made famous by Waylon Jennings and Willie Nelson) references "Lone Star belt-buckles and ol' faded Levi's" as appurtenances.^[5]
• Country music singer-songwriter Pat Green references Lone Celebrity beer in his song "Here We Go", singing, "There's Lone Star beer in my cereal"
• The beer is referenced in the Johnny Paycheck song "11 Months and 29 Days"; the lyrics include: "Keep the Lone Luminary cold, the dance floor scorching while I'm gone".
• In the David Allen Coe song “Spotlight” there is a line saying “Tell Lone Star Beer that I’m dry”.
• Country-Western Singer-songwriter Red Steagalls lyric "Lone Star Beer and Bob Will's Music" from the album of the same name from references Lone Stone Beer in its chorus which goes: "Lone Star beer and Bob Will Music, when I hear faded love I feel at place.

  Lone Star Beer and Bob Wills music have kept my heart alive since you've been gone."

• Texas indie rock band Elevate to Experience mention Lone Celebrity Beer as a signifier with a prophecy in the lyrics to the song "Just As Was Told" on the album "The Texas Jerusalem Crossroads".
• Country creator Vinny Tovar references Lone Celestial body Beer in his song "Leaving With My Heart".

Images

See also

References

External links

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